A lot of companies want to undertake a digital transformation, but not all understand how much of a long
There's a vanishing split between business software design and consumer software design, thanks in part to the consumerization of technology. These days, B2B software consumers no longer want to settle for feature-rich software with clunky design. They want to use software at work that is as easy to use as the software they use in their personal life.
In this Harvard Business Review article by Jon Kolko, vice president of design at Blackboard, founder and director of Austin Center for Design, and the author of Well-Designed: How to Use Empathy to Create Products People Love, explains why humanizing software is becoming increasingly critical and makes a case that all software - even B2B software - should be simple, well-designed and something that people love to use.
This may seem like common sense, but recognizing the shift, building a plan to transition, and executing to that plan is easier said than done. Kolko provides four ideas and practices that have helped him and his colleagues begin to reposition and redesign their enterprise software with the end-user in mind.
Download the HBR article below.