Don’t frustrate customers who want to talk to a human. Ask these questions to find the right balance of people and AI tools.
10 design thinking leaders to follow on Twitter
Want to learn more about design thinking? Follow these people for perspective and emerging lessons
Design thinking has been around for more than four decades, but IT leaders are using it to solve new problems every day. Recently, IT leaders have taken to design thinking principles to complement other process changes related to agile and DevOps in order to improve outcomes.
If you want to keep up with what some leaders in the design thinking field (inside and outside of technology) are doing, thinking, and reading, follow these influential folks on Twitter.
Bio: author of Change By Design / CEO of @IDEO
Why to follow: The CEO of Palo Alto-based consulting firm IDEO, one of the first firms to help companies apply the concept of design thinking to product and service development, Brown is a primary evangelist for the power of the approach. Big ideas, he argues, should not be the exclusive domain of “creative” types. He doesn’t tweet regularly, but he (and IDEO itself) are must-follows for would-be design thinkers.
Why to follow: Bestselling author of the “Laws of Simplicity,” John Maeda made his mark blending the worlds of business, design, and tech to forge what he calls the “human technologist.” He spent 12 years at the MIT Media Lab supporting a community of designers who code and coders who design in the Aesthetics + Computation Group. As Design Partner at Kleiner Perkins Caufield & Byers, he advised startups on the business value of design. These days he’s at WordPress parent Automattic. A recent Twitter focus has been ideation within remote teams.
Why to follow: Bogard has worked in product design and development roles at some of the biggest names in disruptive tech over the years, from AOL and Netscape to Uber, and now Samsung NEXT. His focus on users and the use of empathy and design thinking to solve big problems is evident in his feed.
Bio: Design Leader. Storyteller. Leader of the Capital Markets Design Team, Customer Experience Design (CXD) @FannieMae. Views expressed are my own.
Why to follow: DuBois, a design thinking true believer, currently practices his art in the capital markets division of Fannie Mae. Recent shares include a facilitator’s guide for user experience leaders, a video on the “learning loop” of the product cycle (observe-test-iterate-learn), and updates from design thinking and customer experience events and conferences.
Bio: Leadership, Strategy, Tech Transformation, Digital Experience, Innovation, CX, UX – Public Sector
Why to follow: Olson spent a couple of decades in the government sector, most recently as acting director of the General Services Administration’s Technology Transformation Service, where she sought to incorporate design thinking into the solutions being designed for federal agencies. This year, she became head of industry strategy & marketing for the public sector at Adobe, where she continues her efforts to improve the digital experience offered by government entities. Follow her for tweets on user-centered design through the public sector lens.