10 design thinking leaders to follow on Twitter

10 design thinking leaders to follow on Twitter

Want to learn more about design thinking? Follow these people for perspective and emerging lessons

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February 07, 2019

Design thinking has been around for more than four decades, but IT leaders are using it to solve new problems every day. Recently, IT leaders have taken to design thinking principles to complement other process changes related to agile and DevOps in order to improve outcomes.

If you want to keep up with what some leaders in the design thinking field (inside and outside of technology) are doing, thinking, and reading, follow these influential folks on Twitter.

Tim Brown aka @tceb62

Bio: author of Change By Design / CEO of @IDEO

Why to follow: The CEO of Palo Alto-based consulting firm IDEO, one of the first firms to help companies apply the concept of design thinking to product and service development, Brown is a primary evangelist for the power of the approach. Big ideas, he argues, should not be the exclusive domain of “creative” types. He doesn’t tweet regularly, but he (and IDEO itself) are must-follows for would-be design thinkers.

John Maeda aka @johnmaeda

Bio: Head of Computational Design & Inclusion @Automattic http://remotedesignteam.com  | Board Sonos, W+K | Former KPCB, RISD, MIT | STEM to STEAM #DesignInTech AGI

Why to follow: Bestselling author of the “Laws of Simplicity,” John Maeda made his mark blending the worlds of business, design, and tech to forge what he calls the “human technologist.” He spent 12 years at the MIT Media Lab supporting a community of designers who code and coders who design in the Aesthetics + Computation Group. As Design Partner at Kleiner Perkins Caufield & Byers, he advised startups on the business value of design. These days he’s at WordPress parent Automattic. A recent Twitter focus has been ideation within remote teams.

Travis Bogard aka @TravisBogard

Bio: SVP, Head of Product @SamsungNext Ex @Uber@Jawbone, Tellme, @AOL. Measure twice. Cut once. 

Why to follow: Bogard has worked in product design and development roles at some of the biggest names in disruptive tech over the years, from AOL and Netscape to Uber, and now Samsung NEXT. His focus on users and the use of empathy and design thinking to solve big problems is evident in his feed.

Jay DuBois aka @jaydubois

Bio: Design Leader. Storyteller. Leader of the Capital Markets Design Team, Customer Experience Design (CXD) @FannieMae. Views expressed are my own.

Why to follow: DuBois, a design thinking true believer, currently practices his art in the capital markets division of Fannie Mae. Recent shares include a facilitator’s guide for user experience leaders, a video on the “learning loop” of the product cycle (observe-test-iterate-learn), and updates from design thinking and customer experience events and conferences.

Kelly Olson aka @kellyolson

Bio: Leadership, Strategy, Tech Transformation, Digital Experience, Innovation, CX, UX – Public Sector

Why to follow: Olson spent a couple of decades in the government sector, most recently as acting director of the General Services Administration’s Technology Transformation Service, where she sought to incorporate design thinking into the solutions being designed for federal agencies. This year, she became head of industry strategy & marketing for the public sector at Adobe, where she continues her efforts to improve the digital experience offered by government entities. Follow her for tweets on user-centered design through the public sector lens.


Stephanie Overby is an award-winning reporter and editor with more than twenty years of professional journalism experience. For the last decade, her work has focused on the intersection of business and technology. She lives in Boston, Mass.

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