Have We Taken Agile Too Far?

There’s no denying that agile is a powerful process for product development, but former Amazon executives Colin Bryar and Bill Carr argue that organizations are using it to avoid careful planning and preparation. Instead, they say, organizations should consider combining agile with a method developed by the e-commerce giant in 2004 – “working backwards.” This process prioritizes careful planning; rather than diving into developing a plausible product, teams should fully realize a vision of a proposed product – going as far as writing a press release for its launch – even if they currently lack the capabilities to make it. In this article, Bryar and Carr examine agile’s faults and convey strategies to make the method work better for businesses. 

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