The right way to lead design thinking

The right way to lead design thinking

Christian Bason and Robert D. Austin

Many organizations have experimented with design thinking for innovation, and according to an in-depth study of two dozen major design thinking projects, there is one key ingredient necessary for success: effective leadership. It may sound obvious, but because design thinking requires participants to go against common wisdom related to getting work done, leaders play a critical role in helping employees think differently.

In this HBR article, authors Christian Bason and Robert D. Austin outline three categories of practice leaders can use to lead design-thinking projects to success: leveraging empathy, encouraging divergence and navigating ambiguity, and rehearsing new futures. Download this article for an in-depth review of each practice. 

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