Why criticism is good for creativity
Many teams are encouraged to take a lesson from the world of improv and practice “yes, and” in meetings. While the intention of this practice is to get teams to work together and add to each other’s ideas, it’s really more about avoiding criticism at all costs. “We challenge this approach,” write Roberto Verganti and Don Norman in this article. “It encourages design by committee and infuses a superficial sense of collaboration that leads to compromises and weakens ideas.” Rather than kill ideas, criticism stimulates them, the authors argue, leading to better solutions fueled by a variety of perspectives. The key elements that makes it work are care and discipline. In this article, Verganti and Norman offer a detailed guideline for how to use criticism effectively.