Jeanne Liedtka studied 50 projects from a range of sectors over the course of seven years, and she believes that design thinking has the power to unleash creativity and radically improves processes. The reason? Because design thinking gets around the biases and behavioral norms that block innovation, she argues. In this Harvard Business Review article, she explores why organizations’ efforts to innovate often fall short – whether they are trapped in their own expertise and experience, or confronted by too many disparate but familiar ideas, or, ultimately afraid of change. She then dives into the design thinking elements that can counter each of these innovation blockers to improve the outcome. Download this article for Liedtka’s prescriptive advice.