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HBR article: 10 kinds of stories to tell with data
Tom Davenport is the President's Distinguished Professor of IT and Management at Babson College, a research fellow at the MIT Center for Digital Business, co-founder of the International Institute for Analytics, senior advisor to Deloitte Analytics, author of the new book Big Data at Work and the best-selling Competing on Analytics.
He states, "Knowing that there are at least ten ways to tell analytical stories is much more useful than knowing only that you should tell one." In this Harvard Business Review article, he outlines the four key dimensions that determine the type of story you can tell with data and analytics. It will broaden the way you look at and report your own analytics and also remind you how to tailor the way you report your findings to different audiences.