One CIO's way of marketing IT to the CEO

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Every CxO relationship is different, and each is different for its own unique reasons. For CIOs the interaction with the CEO is likely to be the most important relationship in the enterprise. As Evan McCutchen, CIO at TechnologyAdvice, an IT marketing company near Nashville, TN explains, even though the CIO and CEO may see the company's goals as the same, the issues arise when the details need to be addressed.

McCutchen explains, "C-Suite relationships are indeed difficult and tumultuous, with the CEO-CIO relationship certainly serving as the clearest example. Both often share the same vision and the same goals, but have differing opinions on the best path and timeline to achieve them.

"As a CIO, my goals are to develop IT initiatives that support my company's overall mission, which is set by the CEO. For many CEOs, that mission usually includes lofty big picture goals. My approach to handling that large-scale vision is breaking it down into smaller tasks and a timeline - which is where friction usually begins. CEOs will prefer tasks are completed faster, more effectively and with fewer resources. While pushing back is normal, compromise is the key to making the relationship effective. An IT risk mitigation product, for example, may not generate revenue, but a CIO must be able to sell the CEO on the importance of using it to evaluate the risk-reward ratio to help the company achieve a goal or prevent it from being delayed.

"It's also important to remember a C-level executive doesn't become a leader with a meek or timid personality. Meetings can get heated, but it's imperative to avoid labeling a fellow executive's idea as inadequate, compulsive, or flat-out wrong. C-level leaders are passionate about their roles in development and growth of their companies - especially CEOs - so it's important to approach all ideas with cautious optimism and a willingness to explore all avenues. Talking through concerns individually and optimistically, rather than responding with contempt, can help all parties better understand the initial idea and how to achieve it."

Scott Koegler practiced IT as a CIO for 15 years. He also has more than 20 years experience as a technology journalist covering topics ranging from software and services through business strategy.