"Leaders know that their organizations need to get better at adapting to changing marketplace conditions — but that's far easier to accomplish in theory than in practice. Help comes from an unexpected place: the companies that use self-tuning algorithms to constantly adapt their product offerings. Those pioneers are starting to apply the principles underlying algorithms — particularly self-directed experimentation — to manage strategy and organization too."
This not only means that companies should be changing strategies to match the dynamic markets, it also suggests a new way of strategically thinking is evolving, "a way for organizations to apply algorithmic principles to make frequent, calibrated adjustments to the business models, resource-allocation process and structures — without direction from the top." The company Alibaba is featured in this article as the pioneer who is applying the principles underlying algorithms.