Gone are the days when a leader decides what to do and then tells the team to go do it. Companies that consistently launch innovative products do so, not because "they've won big bets, but because they've made the process of bringing new offerings to the market more reliable and less risky," according to this Harvard Business Review article, "Leading your team into the unknown."
In this HBR article, Nathan Furr, assistant professor of entrepreneurship, and Jeffrey H. Dyer, the Horace Beasley Professor of Strategy at the Marriott School of Management at Brigham Young University, give managers and senior IT staff practical ways to set up their teams to become hives of innovation.
Furr and Dyer have come together to provide an end-to-end process successful companies are using to "conceive, develop, test, and launch innovations more reliably."
Download the article to learn their four-step approach to innovation.
