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As we move into the digital future, we're experiencing a significant shift in what employees and customers expect from their mobile interactions. These days they expect a highly-engaging experience that's immediate and always available. They want a responsive and attractive interface. And they want their mobile experience to be integrated into their work lives smoothly.
Delivering a great mobile experience does more than increase customer and employee satisfaction, it can also increase sales and revenue by allowing you to drive and satisfy demand from customers more easily than ever before.
We've reached a time when many enterprises are transitioning to a mobile-first mindset. And as we move from the “I need an app for that” past to the “mobile is how I do business” future, IT organizations are going to need a new set of capabilities for building mobile apps and bringing them to customers.
To keep up with the new challenges and opportunities presented by the mobile revolution, here are five actions IT leaders should take:
Bring new capabilities and innovation to market. Nobody wants your desktop website wrapped up in an app shell, unable to take advantage of the capabilities of a mobile device. But, sadly, that’s what a lot of enterprise mobile apps are today.
Move quickly. Think about how often you update or download apps on your phone. Now, compare that with how often you update your typical enterprise software. Getting mobile apps to market is going to require a fundamental change in how you develop.
Increase the efficiency of your operations team. They’ll need to stay on top of everything from the security of ever-changing mobile apps, to managing an explosion in the number of devices and apps across an IT environment, to all the new backend systems that will power mobile app functionality.
Implement DevOps. By putting a DevOps model in place, you'll be able to deliver new services more quickly and reliably through a combination of culture, practices, and technologies.
Create compelling mobile apps that engage your users. If people don’t want to use your mobile app, all that work will have been for nothing. They’ll just delete your app and download something else.
In the digital future, mobile is how you will deliver your digital experience to your employees and customers. It's how they will interact with your business. Are you taking the right steps to ensure your organization's mobile future is bright?