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HBR article: A predictive analytics primer
As companies become experts analyzing big data regularly to monitor performance and track growth, they may be starting to think about the next step: Predictive analytics - the ability to predict the future with data from the past. If you are not a data specialist, taking this next step may sound daunting. Tom Davenport, the co-founder for the International Institute for Analytics and senior advisior to Deloitte Analytics, breaks it down in three bite-size chunks:
- The data
- The statistics
- The assumptions
Read his article to learn the basics of predictive analytics.