What is a design-centric culture? It's not what you might think; it has nothing to do with aesthetics. "It's about applying the principles of design to the way people work," says Jon Kolko, vice president of design at Blackboard and author of "Well-Designed: How to use Empathy to Create Products People Love."
If companies adopt five core principles, they will enable their employees to tap into the heart of innovation. These include ideas like, focusing on users' experiences (especially emotional ones), and tolerating failure, says Kolko.
"The approach, once used mostly in product design, is now infusing into corporate culture," says Kolko. "Technology has changed so fast in the last 20 years; companies are struggling to create ultimate work environments so employees can be their most creative and efficient."
Read this Harvard Business Review article to find out the top three challenges companies will face when implementing this model and the five principles they must adopt to hit the ground running.
