"We tend to believe that true innovators are a rare breed. But most people are quite capable of original thinking, and leaders can set them up for success by building a culture of nonconformity. Unfortunately, leaders often fail to do this because they have trouble moving past their flawed assumptions — for instance, believing that doing fewer things leads to better work and that strong cultures squash originality."
Read this Harvard Business Review article and find out how you can "give employees ways and reasons to generate lots of new ideas."