Don’t frustrate customers who want to talk to a human. Ask these questions to find the right balance of people and AI tools.
Back-to-Basics: What is digital transformation?
With all the hype surrounding digital transformation, business leaders are clearly aware of its importance. In fact, 87 percent of respondents in a recent study from MIT Sloan Management Review agreed that digital disruption will impact their industry, up from only 26 percent last year. Yet the same study showed that less than half of business leaders think their organizations are adequately preparing for the digital future.
Key to being prepared is being informed. The Enterprisers Project identified some of the most common questions surrounding digital transformation – from the complex (What role does culture play in digital transformation?), to the basic (What is digital transformation in the first place?), to the actionable (How can I get started?).
Read our resource for business leaders: "What is digital transformation?" Bookmark it for easy reference as you embark upon your own digital transformation, or share with a colleague who wants to learn more.