HBR article: The other disruption

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This article argues that most organizations already have a defensive playbook for dealing with "demand-side" disruption, the kind outlined by "The Innovator's Dilemma" and studied by management scholars. But "supply-side" disruption, in which "the basic architecture of the product — how it is put together — changes along with customer expectations and preferences" can be far more threatening to a company's survival.

Author Joshua Gans, a professor at the University of Toronto’s Rotman School of Management, shares his "three prescriptions for long-term survival: an integrated organizational model, ownership of a feature important to the end customer, and a strong sense of corporate identity." Read this Harvard Business article to learn how to keep up with customer expectations. 



Nano Serwich is Editor of The Enterprisers Project and Global Awareness Content Manager at Red Hat.

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