CIOs need to get to know their real customer

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The Death of 2.0 CIO Jim Whitehurst

"Traditionally CIOs have thought about the customer as the internal customer. Enterpriser CIOs move outside the firewall and extend the customer (notion) to the organization as the customer. Enterprisers are spending much more time with the ultimate end user who is consuming the product or the service that their customer is developing."

Hear more from Iain Gray and about how successful enterpriser CIOs are joined at the hip with their peers here.

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Community of business-minded IT leaders exploring the evolving role of CIOs as they drive business strategy and inspire enterprise-wide innovation.