Facebook Wants to Know How Long You Hovered Over that Ad Among Other Things
By Steve Rosenbush via Wall Street Journal
Facebook... you have to respect the drive for new profiling technology, but they don't seem to know when to stop. And this time, they might be taking creepy to another level. I am curious to see whether or not this new technology gets disclosed in their privacy settings and if users will be able to turn it off.
Wednesday of this week, Facebook reported that they now derive 49% of its $1.8B in advertising revenue from its mobile platform, up from zero mobile ad revenue just 18 months ago. What the what? Go Big Data.
In a related Bain & Co. report, only 16 out of 400 large businesses surveyed attributed better decision making and financial performance to Big Data analytics.
Myers-Briggs for the CIO
By Deloitte via Wall Street Journal
Deloitte Insights for CIOs group put together a bullseye diagram for the WSJ validating CIOs everywhere that they have one of the most challenging executive roles. I don't think you will get any argument from them. After many interviews with current CIOs, they came up with the "four faces framework". They claim it, "may even lead to some soul-searching about how (CIOs) spend their time, how they would prefer to spend their time and what they can do to adjust focus to deliver the most value to their organizations." Read to find out if you are a Catalyst, a Technologist, a Strategist or an Operator. Maybe you are a CTSO? It is the Meyers-Briggs of CIOs.
5 Best and 5 Worst Cities for IT Salaries
CIO online extracts the best and the worst cities for IT salaries based on Kforce's annual Salary and Employment Guide in a slideshow here. I won't ruin the surprise.
Eddie Would Go
By Eddie Yoon for Harvard Business Review
Do not head into your weekend without reading, "When Making a Big Decision, Think: 'Eddie Would Go'". Read this story about Eddie Aikau, legendary Hawaiian lifeguard, big wave surfer and ocean explorer. Hawaiians use the phrase "Eddie Would Go" to "refer to a particular kind of decision-making and a willingness to embrace risks to do the right thing, even if it's a little scary". This is not your average lifeguard story.
