Uncertainties around digitalization have bounced back after a huge boost during the pandemic. Companies are now on a mission to make sure the digitalization makes a purposeful and sustainable impact on the business — and doesn’t just follow the next tech hype. For digital transformation to be meaningful and lasting, companies must think about changes in products and processes more than changes in technology. However, the promises of shiny new tech causes many organizations to dedicate too many resources and too much attention to the technology side of digital transformation projects. One approach to counter this imbalance is to think of digitalization as business model innovation rather than technology-related change.
The author of this article shows how one simple, popular tool — the business model canvas — can facilitate the necessary shift in perspective. Discover the 4 ways this business model can help your organization sketch out and transform its business models by downloading this report.