Digital advertising fraud costs the industry billions. Blockchain offers possible relief – and lessons for other industries.
10 predictions for tech in 2019
IT leaders look at the road ahead and predict what's next for containers, security, blockchain, and more
6. More smart cars hit the road
John McDonald, CEO, ClearObject: “The auto industry has been steadily gaining speed with connected car platforms and machine learning assistants in vehicles in today’s models. Upcoming auto releases will have more of these capabilities, allowing things like personal assistants in vehicles. Imagine your car knowing that you’re tired and directing you to the next coffee shop and ordering your drink for you before you even arrive! We’re already seeing cities like Indianapolis, Atlanta, Dallas, and others gain access to 5G networks, which will enable data centers to process information fast enough for things like self-driving cars and other IoT products to work how we want. Currently, cities do not have the infrastructure to make a widespread adoption possible, but moving into 2020 this should be made a priority. 5G is the first network access that could help make autonomous vehicles safer and more secure because the vehicle has faster access to the data it needs to make decisions.”
7. Customers expect instant satisfaction
Yoav Einav, VP product, GigaSpaces: “All customers will be the customer of 'now,' with expectations of immediate and personalized service; single-click approval for loans, sales quotes on the spot, and deliveries in hours instead of days. The window of opportunity for customer satisfaction will keep closing and technology will evolve to keep pace. Real-time analytics will become faster and smarter as data that is external to the organization, such as social, news and weather, will be included for more insights. The move to the cloud will accelerate with the growing adoption of open-source vendors.”
8. DevSecOps gains wider adoption
Bob Huber, Chief Security Officer, Tenable: “DevOps took the tech space by storm a few years ago, yet the industry is just now catching up to speed with the security component (or lack thereof). In 2018, secure DevOps gained some traction after folks realized that DevOps was not innately secure. In fact, it often creates massive security blind spots that leave organizations exposed. But the secure DevOps conversation has largely been ahead of most organizations' capabilities. I suspect that in 2019, we'll start to see security teams shift from a reactive approach to one that incorporates built-in security controls throughout the development process. We'll also see a push towards automation, which compensates for manual security testing, to ensure that high levels of security exist across all areas of DevOps.”
9. Data privacy changes product engineering
John Dietz, VP, Concur Labs: “In 2018, GDPR fundamentally changed how global technology companies work with user data. In 2019 and beyond, GDPR is now table stakes. Product engineers and developers are looking at how they can deliver both ultimate protection and ultimate personalization. Approaching privacy as a sliding scale vs. a simple model of opt-in or opt-out opens the door to more possibilities for transparent data collection and machine learning. Concepts such as data washing and a privacy dial can allow users and/or their companies to increase or decrease the type of information gathered by filtering different levels of personally identifiable information.”
[ Read our related story: GDPR: 8 things leaders should know. ]
10. Wider adoption of blockchain
Gert Sylvest, co-founder and GM, Tradeshift Frontiers: “The great potential of blockchain in 2019 is to open up existing silos of value (payments, IOUs, physical assets, debt, stock, commodities) and effectively render all of them programmable and instantly interchangeable."
"The fact that we can now start to channel real, monetary value to the blockchain means that there is now the opportunity to share value between collaborators. After years of talk and discussions, we’re seeing the implementation of actual architectural changes that address the scalability challenges that have been considered a barrier for more widespread adoption of blockchain.”
[ Want to learn more about building cloud-native apps and containers? Get the whitepaper: Principles of container-based application design. ]