Arlin Sorensen is Vice President of Ecosystem Evangelism at ConnectWise and is responsible for leading the brand advocacy strategy for ConnectWise, while serving as a thought leader to the IT services community. In his role, Arlin contributes to peer group strategies, platform development, and is an ambassador to the ConnectWise strategy. Arlin has more than 30 years of experience in the IT world and is widely recognized for his contribution to partners on their entrepreneurial journey. He continues to assist IT Nation members with their business and personal growth, while helping them achieve their overall goals. Arlin’s technology career began with the launch of his own managed service provider company. He joined the ConnectWise team after HTG Peer Groups, an organization he founded in 2000, now known as IT Nation Evolve, was acquired in January 2018.