Global CTO, Hybrid Theory
Marçal Serrate is the Global Chief Technology Officer at Hybrid Theory, a data-driven digital services partner to brands and agencies, known for its unique capabilities in building near real-time, in-market audiences, coupled with flexible advice, hands-on support, and independently managed digital media execution. He leads the HT high-performance team to process millions of data points and reveal actionable insights for clients every day.
Marçal and his team deliver new opportunities for brands and agencies using the insights generated from the data at HT’s fingertips. Believing in a partnership approach, he connects brands and agencies with the best technology available – whether it’s HT’s own or a third party.