| Follow @StevenPrenticeSteve Prentice is a specialist in organizational psychology, focusing on the junction where people and technology interact. He helps people and organizations understand each other, the technologies they use, and the changes that these present. He is a speaker, writer, journalist, and university lecturer who specializes in human acceptance of cybersecurity, artificial intelligence, blockchain, and the future of work.
His fourth book is The Future of Workplace Fear – How Human Reflex Stands in the Way of Digital Transformation (Apress, May 9, 2022), and it delves into this one key fact: humans are driven by fear and its roots are much deeper than they appear — anyone who seeks to deploy digital transformation successfully must understand this.
