Frances Frei is a professor at Harvard Business School. She recently served as Uber’s first SVP of leadership and strategy. Her TED Talk about building trust has logged over 4 million views. She was described in a recent Los Angeles Times article as “the go-to woman for companies like Uber and WeWork looking to improve their image.” She has made headlines in The New York Times, Wall Street Journal, FT, USA Today, Washington Post, CNN, NPR, CNBC, The New Yorker, Fortune, Variety, ESPN, New York Magazine, Vox, and Business Insider. She is the coauthor with Anne Morriss of UNLEASHED and of the bestselling book Uncommon Service.