Digital transformation changes how companies create value

Digital transformation is about changing where value is created, and how your business model is structured. Some parts of digital transformation are straightforward and easy to implement, while other aspects completely change how companies work. More often these days, value creation is occurring on the outside rather than the inside, and from external partners instead of internal employees. Labeled an “inverted firm,” this change in organizational structure affects the technology but also the people who manage that technology. Executives must understand and undertake partner relationship management, partner data management, partner product management, platform governance, and platform strategy. They must learn how to motivate people they don’t know to share ideas they don’t have. Read on to learn how to run an inverted firm and uncover the new rules for creating value, according to professors from Boston University and Dartmouth College. 


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