What’s the difference between digitizing and digital transformation? For the past year, organizations have focused on digitizing – spearheading digital initiatives to help them stay in the game during COVID-19. Now, write Paul Leinwand and Mahadeva Matt Mani, businesses need to shift gears and focus on digital transformation – building a long-term competitive advantage to succeed in the future. “We are hearing many executives express concern that they are actually falling behind on making the important choices that lead to differentiation,” they write. “They’re right to worry, because winning in the post-Covid world will require reimagining not just how you work, but what you do to create value in the digital era.” In this article, Leinwand and Mani share how three companies have done just that, and offer three tips to secure your organization’s future.