Many organizations are trying to respond to intensifying competitive pressures and challenges by asking too much of their employees. But focusing on a few important initiatives can lead to greater impact. By expanding the total amount of value created for their customers, employees, and suppliers, IT leaders can position their companies for enduring financial success. “An easy-to-use framework called value-based strategy gives executives a common language for evaluating strategic initiatives and developing a holistic view of the many activities taking place within their organizations.” What makes a strategic initiative truly worthwhile? Strategy expert Felix Oberholzer-Gee shares his thoughts in this HBR article.