Why do so many strategies fail?

The markets have been flooded with radical, attractive new business models as of late, and the same corporations that have dominated the markets for decades have been shaken up. But some of these folks are able to attract millions of customers and raise vast amounts of capital initially, only to fail at fending off imitators. What’s missing is a holistic strategic approach. Strategy is more than where you position yourself competitively; it requires making carefully coordinated choices about which opportunities to pursue to create long-term value. Entrepreneurs can be blinded by what looks like a golden opportunity without thinking through how to monetize and capture the value. Harvard Business School adjunct professor David J. Collis shares the complete strategy landscape to find out how to realize value over time. 


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